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![Lipstube: Is It Better Than [Competitor]? - kfw15bc](https://swakbeauty.com/wp-content/uploads/2020/05/applecider-lipstubes.jpg)
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![Lipstube: Is It Better Than [Competitor]? - 9nh72qq](http://swakbeauty.com/wp-content/uploads/2019/05/052019-lipstubes.jpg)
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![Lipstube: Is It Better Than [Competitor]? - pabh02l](https://swakbeauty.com/wp-content/uploads/2022/05/CoconutGuavaGloss-lipstube.jpg)
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![Lipstube: Is It Better Than [Competitor]? - ty538bp](http://swakbeauty.com/wp-content/uploads/2019/02/020518-primrose-lipstube.jpg)
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![Lipstube: Is It Better Than [Competitor]? - dyf18qh](https://swakbeauty.com/wp-content/uploads/2021/03/LatteGloss-lipstube.jpg)
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![Lipstube: Is It Better Than [Competitor]? - 5itiajl](http://swakbeauty.com/wp-content/uploads/2021/03/ToffeeGloss-lipstube.jpg)
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![Lipstube: Is It Better Than [Competitor]? - 4ljppzd](https://i5.walmartimages.com/asr/1446f6ce-1578-4c7c-bf9f-95badb9a0521.c2538de66ab4f6fd7afdcc08daabccd5.jpeg?odnHeight=117&odnWidth=117&odnBg=FFFFFF)
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![Lipstube: Is It Better Than [Competitor]? - t86mtej](https://i5.walmartimages.com/asr/3d4ee0c9-9ddf-4add-aa4b-38a53ed4438a.908d557534213c8bdb57bce3cc6527f3.jpeg?odnHeight=117&odnWidth=117&odnBg=FFFFFF)
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![Lipstube: Is It Better Than [Competitor]? - l7v95j2](https://i5.walmartimages.com/asr/37f00f65-62f5-418e-b78f-cea56bc8aef9.063157d118093f44c20e4189ffd05f6d.jpeg?odnHeight=117&odnWidth=117&odnBg=FFFFFF)
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![Lipstube: Is It Better Than [Competitor]? - noo60dn](https://i5.walmartimages.com/asr/5165546f-6080-4178-ad08-f6c212365f5f.cd9e0aa42650bceb50cc205a8f8ed323.jpeg?odnHeight=117&odnWidth=117&odnBg=FFFFFF)
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![Lipstube: Is It Better Than [Competitor]? - ab7sbxc](https://i5.walmartimages.com/asr/5f8725ad-d877-42aa-ae03-b45d6fb74b2c.c411d0f5c1c1bb0edb2e216340706f6d.jpeg?odnHeight=117&odnWidth=117&odnBg=FFFFFF)
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![Lipstube: Is It Better Than [Competitor]? - h723hc6](https://i5.walmartimages.com/asr/893b3410-9113-43b5-a8f3-e37784bd0cf6.376c1405c18a09746508a07f321fa066.jpeg?odnHeight=117&odnWidth=117&odnBg=FFFFFF)
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![Lipstube: Is It Better Than [Competitor]? - mjdy2wk](https://nogood.io/wp-content/uploads/2023/12/NG_1208_Paid_Media_Trends_Image3.png)
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![Lipstube: Is It Better Than [Competitor]? - 6wrrm6l](https://i5.walmartimages.com/asr/e3fc6482-b262-43c8-be34-caa1b00252a5.42009fc1b18dd2846aae5d3ffefb323d.jpeg)
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![Lipstube: Is It Better Than [Competitor]? - i2k0ii7](https://i5.walmartimages.com/asr/1dccba70-1f1b-46cd-8e0c-ff7da242073a.99550b7a285fc3bf126f247b975272a2.jpeg?odnHeight=117&odnWidth=117&odnBg=FFFFFF)
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![Lipstube: Is It Better Than [Competitor]? - fgajeqn](https://i5.walmartimages.com/asr/a66a9cb4-4f90-4f11-b9ea-61cdbc6a9ed1.c4fec58c4871e52633b95a1a58818506.jpeg?odnHeight=117&odnWidth=117&odnBg=FFFFFF)
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![Lipstube: Is It Better Than [Competitor]? - r47rek7](https://luxplus.imgix.net/content/product/image/86042-77453-1669806601.png?auto=format,compress)
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![Lipstube: Is It Better Than [Competitor]? - 48rec2k](https://i5.walmartimages.com/asr/ae911508-1931-4144-99af-5636866d99f2.f491340b10b98a63647b88bc74826429.jpeg?odnHeight=117&odnWidth=117&odnBg=FFFFFF)
Positioning strategies generally focus either on how the product benefits the consumer or on how it is better than competitors’ products.